Social Media and Business Value

I had to pass this blog post from Mic Johnson along to our Apex contacts because I think the message from Blue Gurus is important for another reason… increasing business value.

We see quite a few businesses that want to sell, and we can sell, but the value of the business may have been improved if the company had committed to some marketing efforts.  Many business owners struggle with where to put their marketing dollars and miss the freebie opportunities that are available and easy to use.

Having a website, writing blogs consistently, and having a presence on LinkedIn are all solid methods to improve visibility, credibility, and building a nice brand. Although building a website will have some cost, it doesn’t have to break the bank. Ask Jason or Mic at Blue Gurus for some ideas.

Imagine presenting your business to prospective buyers and each one asking about your website, or why you don’t have a website. They probably did a Google search for you and your business prior to the meeting. The worst answer is that you have no internet presence, and no social media presence. The buyer may find that as an opportunity for growth, but you won’t get paid for their great idea and effort!

After reading the Blue Gurus blog, ask an Apex Business Advisor about how to improve your business value.

Doug Hubler
President