“I Need the Business to Pay Me This Much”

"I Need the Business to Pay Me This Much"

Photo by Money Knack on Unsplash

Buying a business requires a balance between the purchase price, the revenue the business generates, and the costs of ownership. When you factor in debt repayment, taxes, and working capital, there’s often less left over for an owner’s salary than many people anticipate. That doesn’t mean business ownership is unattainable—it just means careful planning and realistic expectations are essential.

A typical business within reach of a modest down payment might provide enough free cash flow to cover its expenses and offer a comfortable salary for someone with minimal financial obligations. However, if you’re accustomed to a higher income or supporting a family, the gap between expectations and reality can be significant.

Not that long ago someone called our offices looking to buy a business. “I’ve got $150,000 saved up,” she said. “What can I buy that will get me a $350,000 salary because that’s what I make now.” This isn’t the first time we’ve gotten such a call, and as we usually do, we walk through the numbers.

$150,000 Down

Let’s say a reasonably sized business for a $150k down payment could generate around $350,000 a year in free cash flow. From that $350k, we will need to subtract annually:

  • debt service on a typical SBA loan (rates are averaging 10% these days)
  • an average working capital estimate for the business
  • Income taxes

After working on the calculation, what does that leave for an annual owner’s salary? In this case, the available cash flow remaining for an owner’s salary might be in the $100-150k range. If the business doesn’t provide the necessary wage, a buyer may need to increase their down payment to reduce borrowing costs or adjust their expectations. To achieve that $350k salary, a buyer would probably need to invest at least to that level initially, which means a more significant business. Expect to invest at least 10% of the business value.

$300,000 Down

If she had $300k, which she might find through saving more, getting a partner, or using a retirement account to add funding to what she already had, we could look at a business that more readily meets her needs.

Now, we are much closer to her original request for $350k, as this business could get her a $250-300k annual salary. By tightening her belt a little bit now and by putting some great ideas to grow the business over time, that salary could quickly grow to $350k and beyond, and now, freed from her job, she would also be free from the financial and time constraints that a job puts on her.

Observations

You might note in our fictional example that doubling the down payment resulted in three times the potential salary. This is a general principle: the larger the initial investment, the larger the business you can buy, and the larger the annual salary/distribution the owner can take.

You might also realize now that you can come at this problem from either direction, either from how much you have to put down or how much you need to make. There are plenty of calculators online to help you play with numbers.

Finally, if you can’t match your current salary when buying a business, what sacrifices are you willing to make to accept that lower salary? Is your family on board for those sacrifices? If they aren’t, then there’s no point in proceeding further.

What size business are you looking to buy? Give us a call and we’ll tell you what we have available.

How to Stand Out as a Buyer

While there are cases of a single buyer connecting with an owner, submitting an offer, and having everything go smoothly and close within 90 days, that’s the exception, not the rule. The best businesses have multiple suitors and to win in those situations you need to think about how the best candidates stand out when applying for a job: differentiating themselves.

The Structure of Your Offer

One of the first ways you’ll be able to telegraph who you are as a buyer is through your offer. Components include:

  • Means. Is this being financed from ready cash or do you plan to finance using the SBA?
  • Price. Are you offering full price? If you aren’t, do you have reasonable objections backed up with data?
  • Down Payment. How much are you willing to put down against the purchase price?
  • Earnout. Are you tying any percentage of the offer to an earnout? If so, for what period of time?
  • Seller financing. Do you expect any amount of the offer to be seller financed? If so, for what percentage?

As you might guess, an ideal scenario is all cash, full-price, 20% down, no earnout, no seller financing. But that rarely happens. What you have to do as a buyer is put forward your best effort possible when making your offer. If you hold anything back, it may be just that little bit that leads to you losing out against a close competitor.

Meeting in Person

The money is the most important part of the deal, but the second most important is the connection between the buyer and the seller. Many sellers have an emotional tie to their businesses, having built them over many years. They want to make sure that the business and their team members are being handed over to a safe pair of hands. Things to consider for an in-person meeting (or, if the situation calls for it, a video call):

  • Be yourself, but be friendly. If you tend to be more reserved and quiet, try to be a bit more open and talkative during this meeting.
  • Share your professional past, with humility. Yes, you want to show that the seller’s business will be safe with you, but you need to do so with a spirit that you are also going to be learning to be a business owner. The worst thing you can do here is come in with a spirit of knowing everything.
  • Share your ideas, ask for input. Before this meeting you will have had a chance to look at financials and other aspects of the business. Whatever your questions for growth or expansion, lead with curiosity and ask for feedback all the way. Examples include:
    • “I was thinking about expanding into online sales, have you tried that before?”
    • “I see we haven’t done digital marketing before, what do you think of that?”
    • “What’s the biggest opportunity you would have gone after if you had to start over today?”

As we said already, the best businesses have the best offers, and sometimes even your best effort might fall short. What you have to keep in mind is that buying a business is a marathon, not a sprint, and at some point the right intersection will happen for what you bring to the table and what’s on offer.

If you’d like to see what’s on offer these days, give us a call.

Why We Need You to Share Your Financial Info (and Sign an NDA)

At the very beginning of our process we ask potential buyers to do two things:

  • Sign an NDA
  • Disclose some basic financial information

While this does not sound like a lot (because it isn’t) it often serves as a significant enough roadblock to keep us from moving forward. Why is that?

Your Financial Information

One of our brokers shared on a podcast episode that a potential buyer had very quickly signed an NDA, but had refused to disclose any financial information: “My financial information is none of your business, I have enough money to buy this company and I don’t know anything about you.” While that’s certainly true that you may not personally know anyone you share financial information with, it’s context that matters. When you apply for a credit card or a loan, they may not know you personally (and in a certain sense, it doesn’t matter) but they can get an idea about you, at least the part relevant for their decisions, from numbers.

Numbers don’t lie. They aren’t emotional. And for us as brokers, this first hurdle is a bare minimum. Some brokers will require you to disclose all your real estate and security holdings and other such more in-depth information, but for a first conversation about a business, we will need at bare minimum your free cash to invest and your net worth. These numbers verify that you are qualified financially to talk about this opportunity. If this is still really troublesome for someone, we would always happily accept a letter from your banker attesting to your financial capability to execute this deal.

While there’s a minimum of due diligence on our side at this stage in the process, it’s also a question of a level playing field. We can’t just take someone’s word for it: we have to treat every potential buyer equally. If someone thinks he/she deserves special treatment, that’s an early warning to us that this might turn into a very difficult deal.

A Non-Disclosure Agreement

As we’ve said so often here, confidentiality is key in business transactions. We have a responsibility to the seller to make sure that employees or customers don’t find out that a business is for sale. Key employees may leave and customers, not knowing what might happen, might flee to the competition prematurely.

A buyer is invested in neither of those things happening, so a non-disclosure is the first step in protecting the future worth of a business.

Can an NDA be negotiated?

This isn’t something we are opposed to in principle. In some specialized cases or in particular industries a slightly modified version of the very basic NDA we offer might make sense. But more often than not, it’s a red flag of a buyer being managed by an attorney, rather than the other way around.

Exceptions

We can answer a question or two if it’s broad and generic enough. For example, if you are calling about a medical business and you want to know if it has Medicare involved or not (because that’s a dealbreaker for you) we can answer that without making you sign an NDA or share your financial information. Or maybe you want to know if the business is residential vs. commercial, or even how it performed during Covid. A very basic question which for you is a baseline for even looking into a business is totally reasonable. But again, this is not something we run into too often, and it still demonstrates the importance of what we’ve spoken about above.

Promising confidentiality and sharing basic financial information is table stakes for any serious buyer looking to acquire a business. It also serves as a screener for us as brokers. If you make it difficult for us just to get these things done, there’s no way you are going to make it through a months-long process which is going to be far more intense and possibly invasive than these two requirements.

If you’re looking to buy a business, and don’t have any problems signing an NDA or sharing financial information, give us a call.

What is a Buyer Search?

What is a Buyer Search?

Photo by Ketut Subiyanto from Pexels: https://www.pexels.com/photo/crop-woman-typing-on-laptop-keyboard-in-cafe-4126712/

Websites like BizBuySell have made it easier than ever to look for businesses to buy, but they don’t necessarily make the buying process itself any easier. In fact, it can frustrate some buyers.

In fact, it’s often after getting the run-around with some listings on public websites that serious buyers come to us looking for help. We can help put together opportunities that match a buyer’s specific needs and wants.

Factors to Consider

The most popular factors for buyers include:

  • Geography — how far away is the buyer willing to travel for an opportunity? Is the business a remote one?
  • Industry — which industries interest the buyer and which ones are ones he/she want nothing to do with?
  • Cash flow — how much money does the business “need” to make for the given financial situation of the buyer?
  • Investment level — how much money does the buyer have to spend? Will he/she need an SBA loan?

Mindset During the Process

Part of what brings a client to us for our buyer search service is frustration. The client may have already had a couple possible deals fall through for any number of reasons. We have to communicate at the outset that that may happen again.

There is no “drive thru” service for acquiring a business. As much as we would like to offer that, it’s just not how things work. When asked about how long the process might take, Debbie Small shared that she thought most of her buyer searches averaged around 150 hours on her end, and that her buyers know she suggests it’s probably going to be the same amount of time on their end as well.

As we always say, it’s a marathon, so have the mindset that patience and diligence wins here, even though you may run into frustrating situations. Buyers have to be committed to the process once they get started.

Work During the Process

We referred to 150 hours of work during this process. What can this include?

  • Brokers like Debbie will initially send a large list of possible businesses to buyers based on the factors we mentioned above (and others that the buyer might be particular about, say, nothing involving food service or alcohol). Buyers will need to spend time eliminating businesses from that initial list.
  • Buyers will reach out to sellers and have conversations with them and may do on-site tours and meetings.
  • Buyers will need to get their financing lined up. Most often this will be in the form of an SBA loan.

The buyer will also need to do the regular due diligence and legal consultation that’s part of any business transaction.

In the Background

Apart from the mindset and the work a buyer will need to put in, we have to know that their personal life is in order and oriented towards this goal. We’ve shared in a previous article that a spouse threatened a divorce if a business was purchased. This is an example of a complete absence of integrating one’s personal life into this process. If your family isn’t on board with this, they either have to get on board or you have to abandon the process. Sometimes, the family has fears and problems we can help overcome, and sometimes we can’t. Either way, we can’t help what we don’t know about, so let us know about any challenges that might not be immediately obvious.

Tired of running into unserious listings on business sale websites? We have access to many businesses that are never going to show up there but might be perfect fits for you. Contact us today.

How Private Equity is Upping the Home Services Game

How Private Equity is Upping the Home Services Game

Photo by Brian on Unsplash

Earlier this year we talked about the fact that “boring businesses” had gone from ugly duckling to prom queen. Now it’s time to talk about the effects of all that PE money entering the market in those businesses.

First, Higher Prices

Just as the new owner of an apartment complex might do some landscaping and painting and raise rents 25%, so too many of the professional operators who took over the mom and pop laundromats and plumbing businesses took advantage of market inefficiencies to raise rates. But as other PEs bought competitors, there was no longer just one digitally and social media savvy plumber in town. Then higher rates for borrowing slowed the roll-up wagon.

But Also, Better Services

But those higher prices did often come with better services, whether that was someone actually picking up the telephone, or even responsive chatbots that could answer your questions or even take a booking.

Next, Add Revenue

So it wasn’t enough to bring these businesses out of the fax machine era and help them win with digital marketing, these new operators had to innovate and create new lines of revenue. And they have. Examples include:

  • Add an adjacent product or service, like car washes that have added oil change services. If you’re already stopping by to take care of keeping your car clean, why not knock out some pesky maintenance at the same time?
  • AI has driven ways to examine customer data and automate outreach campaigns, using combinations of email and SMS marketing. Instead of worrying about acquiring new customers, some businesses have focused on selling more to their existing customers.
  • Create serious strategic partners. A carpet-cleaning business is a natural partner for a home-cleaning business. Either type of business would be well-suited to screen potential partners in their markets and lean into joint marketing efforts.

Don’t Focus on Pricing

There’s still a lot of froth around home service businesses now because YouTube has made them the hot new thing. That can lead to some of these PE firms asking (and getting) prices that are based on higher multiples simply because of the popularity of these types of businesses. Don’t sit out waiting for valuations to come down. They may not in the near future, or ever. Home services are a long-term smart investment, as AI cannot fix your leaky faucet, or put a new roof on your home after hail damage, nor can it give you a paint job you’ve been waiting for for ten years. You may be too late for a bargain in a home services business, but if you are sensible about plotting future growth, paying current market prices now may still be a savvy investment.

Are you interested in a boring business? Get in line, and give us a call.

Looking into the Mind and Heart of a Business Buyer

Looking into the Mind and Heart of a Business BuyerWe often think about how to package products or services for sale to potential customers, but we sometimes fail to use that process for packaging our business for sale.

To help with that we’ve put together some categories and questions you can put to a potential buyer in a first meeting to find out if this person is a good fit for you and to potentially spur them on to action.

Timing

The buyer is sitting in front of you because he/she is financially qualified (because we made sure of that already) and they are ready to buy. But go deeper:

  • Why is this the right time for you to buy? This will reveal their personal and professional motives and why they have decided to act now rather than last year or one year from now.
  • If you don’t take action now, what are the consequences? This gives a tone of urgency to the conversation, and can reveal whether such urgency exists in the buyer’s world.

Personality

What is the buyer like? Is he/she an introvert or extrovert? Ask them:

  • What is something that really matters to you? Observe the way the buyer speaks about and engages with this topic/interest/activity. Think about how it may relate to your business.

Social Influences

Who helps support decisions in the buyer’s world? Think about asking:

  • How does your family feel about this? While extended family’s support is helpful, it’s the direct family’s support that is crucial. And the veto of a spouse effectively kills a deal.
  • How do your friends feel about it? Here you might discover that friends have been encouraging this move for years. Is this a pressure-oriented decision or is it something that the buyer has finally embraced?

Purpose

Perhaps most importantly, we need to find out the buyer’s why. Don’t fail to ask:

  • What is it that the business will give you? For those in jobs, this could be the autonomy they’ve always wanted, or the ability to finally tether their income to how hard they work. For those already tried and true in business, it’ll be the thrill of a new challenge. Whatever it is, we need to know what the buyer is getting out of this big decision.
  • How would this business match your skills and desires? This is a bit of a “closing” question, as we are pivoting from the big picture of the previous question to “how can we help.” But this matters for sellers too. A strong connection here can lead to a light-switch moment for the buyer and an impulse to move forward. This is a great opportunity for the sellers to apply their selling skills honed over the years to this specific potential buyer.
  • What are your hopes and dreams outside of this business? This ties us back to the personality question about what makes they might be passionate about, but it’s also a “post sale” question. We are assuming that they have already potentially bought the business, and it’s empowering them to chase after these hopes and dreams. You can help color in those spaces as needed.

Yes, business sales are about dollars and cents, but don’t kid yourself, it’s one of the most emotional things many people experience. Don’t battle those emotions as a seller. Harness them to your benefit and, ultimately, to help identify a serious buyer.

Need more questions like these? We’ve got you covered. Give us a call.

The Market Discovers Boring Businesses

The Market Discovers Boring BusinessesIf you’ve ever paid any attention to the small business community on social media platforms like X, “boring businesses” are as popular as ever. The “bad” part of a boring business is that it’s not glamorous. The fun part? It reliably returns cash flow, day after day, month after month, year after year.

The Category

In case you’re still struggling to visualize these types of businesses, they include:

  • Self-storage
  • Laundromats
  • Vending machines
  • ATMs
  • Car washes
  • Bookkeeping/accounting
  • Home services

Other telltale signs of boring businesses include:

  • A fax number
  • No website
  • No internet presence

Codie Sanchez, one of the prophets of this category, even has a list of 130 of them you can peruse. She’s even started a holding company that strictly acquires and scales home service businesses.

The Opportunity

Some of the opportunities lie in the telltale signs we just mentioned. For example, a fax number indicates a business that has been around a long time and has established customers. But it also means that there’s probably been a lack of voluntary tech upgrades. Those upgrades would include an updated website, branding, and the right type of digital marketing and SEO.

All of those upgrades necessarily reach a broader audience, instantly adding new low-hanging revenue for mostly one-time investments.

Because a lot of boring businesses tend to be mom-and-pop (less so self storage since it became a PE darling) the possibility of a roll-up is also present, magnifying the financial effects of someone cutting inefficiencies/poor practices out of a mom-and-pop-style business.

For example, you buy a laundromat which is decently kept up, but perhaps you add branding, vending machines, wifi, etc. which brings in more customers. That means you can then apply those same changes to the next laundromat you buy, making it part of your new “chain.” This adds even more value for a future exit.

Not Complicated

Perhaps what is most attractive about boring businesses, both for rookie entrepreneurs and seasoned business owners, is that these businesses are not overly complicated, nor do they require a significant training/certification period. They involve a discrete list of tasks that need to be completed by you or your team each day, week, month, and year. Some businesses, like ATMs, for example, can run pretty much on auto-pilot. They already have built-in customers. They can sometimes offer lower overhead, which is a great help to a first-time business owner.

Guess who also loves boring businesses? Banks. These boring businesses are the types of companies who have already been part of transactions at the bank or who bank there now.

As you build out new customer acquisition funnels through digital marketing, etc., you will learn how to add these new processes to what you’ve already been doing.

Does a boring business sound exciting to you? Let’s find you one! Give us a call.

Do Your Legal Due Diligence

Due DiligenceWhile due diligence is a term that encompasses all the things you need to examine more closely when buying a business (or anything, for that matter), legal due diligence is a subset of that diligence that you need to pay attention to. Each of the categories we will mention in this article can be its own rabbit hole and it can sometimes be tempting to leave rabbit holes in peace, but for peace of mind when buying a business, you need to explore each one to make sure no surprises pop out after a sale.

Leases

While the one lease that everyone thinks about in a business sale is the one for the office space, there are also vehicle, equipment, and furniture leases to consider.

In all these cases you are going to want to examine the procedures for transferring the lease to another person. Most often, in an office space lease, the lessor is going to want to extend the lease for a certain additional period beyond the current term. That length is negotiable, but never expect the transfer of a real estate lease to be a mere formality. We’ve watched location-dependent deals blow up because the buyer and seller didn’t take this part of legal due diligence seriously.

Contracts

Many businesses don’t have employment contracts but they may have licenses that they issue or obtain that function as a contract.

If these contracts are not necessary for the new owner to assume, he/she may choose to use a different mechanism to continue the agreements that the contracts currently assume.

Lawsuits

With lawsuits buyers should be looking at three “Ps”: past, pending, and potential, i.e. has there been any litigation in the past, is any pending, and is there the potential for litigation in the future? 

IP

More and more important in a digital age, intellectual property needs to be secured. Many times, business owners have never been properly advised to get copyrights or trademarks, and in the legal due diligence process these are either obtained by the outgoing owner and bundled into the sale or by the incoming owner and noted as part of the transaction.

Remember that IP can also include systems that are used internally or are licensed to others.

Taxes and Liens

If there is real estate in the deal, are there any outstanding property taxes due? What about liens on the property or business?

Environmental Issues

This is rarer in business transactions, but when it is relevant it is often overlooked. Is there any specialized care or maintenance that needs to conform to environmental standards set by federal, state, or municipal authorities? If so, has it been done regularly?

Good Standing

Is the business in good standing and is the counterparty you are dealing with the only one necessary to authorize the sale of the business?

Warranties and Representations

This is the “fine print” that people often overlook, but the overarching scrutiny here should be on what the seller is stating about the condition of the business, particularly any potential downsides.

Feeling panicky or discouraged looking at all the aspects of legal due diligence? Don’t be! We are here to help you every step of the way. Give us a call.

2023 Changes to SBA 7(a) Loans

2023 Changes to SBA 7(a) LoansWhile no one is usually excited to hear about changes to a government program (more fine print to read?) we here at Apex are pleased to see some of the changes coming in August 2023 to SBA programs, particularly the 7(a) loan program which we see so much of. We don’t have time to get into every rule change (see your banker for those) but we wanted to highlight a few that are definite game changes.

What is the 7(a) Loan Program?

The 7(a) is the SBA’s most common loan program and is a good option when real estate is part of a business purchase, but can also be used short and long-term working capital or for refinancing current business debt. It has special requirements to obtain the loan and requirements to stay compliant during the life of the loan.

Changes

Percentage of Business Purchase

The headline-making change here is that the loan no longer has to be used for a 100% change of ownership. Starting August 1, 2023, these loans can now be used to buy a portion of a business or even a portion of an owner’s interest in the business.

What this means:

  • Key employees who had equity in the business no longer have to exit as owners
  • License holders, particularly those who hold licenses which are difficult for new owners to obtain, no longer have to exit as owners, but can stay onboard, in a way, to ease the business transaction
  • Buyers can buy part of a business to learn, then buy more as their comfort, expertise, and cash flow allows

Related to this, the old rules stated that an existing owner could only stay on in a transitional role for a maximum of 12 months. Under the new rules, the seller could stay on as an owner, officer, director, or even a key employee.

Liquidity Restriction Lifted

Oddly, those with substantial personal liquidity were formerly restricted from access to these loans. This restriction will now be lifted.

Minimum Amount Removed

Loans needed to be for businesses valued at $250,000 and above. This restriction has been removed.

Equity

The SBA changed the definition of what constitutes equity in relation to seller debt. Formerly 10% of the business needed to be financed by both buyer and seller in a traditional formulation of “five and five” in which a seller note was half of that 10% amount and the buyer put up the remainder. But the new rules indicate a 2.5/7.5 split between borrower and seller, but some have interpreted that several ways:

  • Could the part of the business that a seller keeps count towards the down payment?
  • With a seller note as the majority contribution of the 10% rule, could buyers find a way to get an SBA loan without any money down?

Alas, with governmental bodies, there are rules, and then there are interpretations of the rules. When a rule isn’t clear, you’ll see a cooling effect on those who would be interested in taking advantage of an opportunity in case they face an adverse ruling in the future.

However, where no interpretation is necessary is the new rule that if you have the same NAICS, ownership, or geographic area, this will be considered expansion and no equity infusion will be required.

As we mentioned above, your banker is your first stop for questions about these changes. Your next stop? Apex. Give us a call.

What Size Business Do You Need?

What Size Business Do You Need?A fair number of would-be buyers come to us still in the midst of their careers, so they have been used to a certain income level for some time. They’ll tell us, “I need to make X,” and it’s almost never lower than their current salary. While we understand that perspective, let’s put that within the frame of a business transaction.

Look at the Numbers

There are some key numbers we need to consider when trying to calculate the X referred to above:

  • Asking Price
  • Cash Flow
  • Debt Service

How do these numbers work together? Let’s use round numbers to make the math simple. Let’s say a business is asking $550,000 (and because they are one of our clients, they’ve gotten a professional valuation so that number is bankable) against annual cash flow of $200,000. Most SBA deals (and many of our deals involve SBA loans) require some kind of seller financing, which can bring down the total upfront amount. In this case, let’s say the seller is willing to finance 5%, or $27,500.

The bank is generally going to want to see at least 10% from the buyer, so with the $27,500 that the seller is willing to finance, the bank will want to see $52,250 from the buyer. That gets us to $470,250 that needs to be financed.

Let’s assume a 10% interest rate, which gets us $74,568 in annual debt service to the bank and the seller financing we’ll assume to be around $6,000 for a 5 year payback.

So if we subtract the debt service ($80,568) from the cash flow ($200,000), we get $119,432.

If our client’s X was $120,000, we’re there!(A buyer also needs to consider ongoing  working capital requirements with their cash needs but most banks will supply a line of credit to handle 30-60 days of working capital.)

But what if our client’s X was $150,000? There are two ways to go.

The first is delayed gratification. Save your pennies for a few more years and come back with a larger down payment so we can get closer to your X.

The second is belt-tightening. Reduce your expenses now and see how you do for 3-6 months on a new budget that’s closer to the X that’s appropriate for the down payment you have in hand. Sometimes going forward means taking a couple steps to the side and even back. 

Keep in mind too that our fictional scenario doesn’t account for individual tax situations. While owning a business is definitely more favorable than having a job in the US tax system, your accountant should be consulted when making these calculations. With all the advantages business owners have you may not be taxed as heavily, meaning you’ll get to take home more net pay than you might have compared to the exact same gross amount in a regular salaried job.

We hope this exercise helps you see that buying a business, like buying many other assets, involves more than one sticker price. Dive deeper to find out what size business you need to pay your bills while you build it and grow it.

Not sure if the market these days is tracking along with our fictional numbers above? Give us a call and find out what’s out there…before it’s gone!