Episode 119 – Q&A with The Entrepreneurs Alliance

In this latest episode of the Apex Business Advisors podcast, host Andy Cavanaugh and Apex president Doug Hubler engage in a lively Q&A session during a recent Entrepreneurs Alliance event. Packed with candid experiences and persuasive advice for business owners ready to sell, they delve into why they started their podcast, the momentum behind it, and the benefits they’ve gained.

The episode covers issues from managing multiple entities to ensuring your business retains its value post-sale. Explore the intricacies of business selling with real-time audience questions, tackling challenges like unprepared sellers, industry-specific complexities, and dealing with fraudulent clients.

Whether you’re a seasoned entrepreneur or an aspiring buyer, tune in for practical insights and expert advice from our seasoned hosts.

Know Your Broker: Kevin Layton

Kevin LaytonKevin Layton was an entrepreneur from an early age. At 17 he had a letter of intent and was doing diligence on a dairy operation in Central, PA not too long after he got accepted to Penn State in Dairy Science. The more he learned about business the more he couldn’t make the math work to buy the herd and then farmland on the limited earnings the dairy business supplied.

Before too long he put the agricultural business out to pasture and focused on a degree in Computer Science which took him to climb the ladder quickly at GE Aerospace, SAAB-Sensis, and Lockheed Martin; culminating in a role as SVP of Technical Operations for SRA International, a $1.8Billion publicly traded company.  In 2013, following a strategic planning consulting opportunity, Kevin took the job as CEO of Data-Dynamix a $10M revenue per year digital marketing company and two time Inc 5000 awardee.

Kevin brings a cosmopolitan worldview to his work, having lived in Australia (6 years), Germany (3 years), and Czechia (3 years) where he also ran a business with contracts in 37 countries. In the US, as side business ventures to his career, he owned three franchised sub and bagel shops in upstate New York, bought and sold a radar product company, and started a B2B lead generation business.

All that travel and business building has given a real appreciation for what it’s like to be on both sides of a transaction, and he brings that knowledge to his clients. “I want to get business owners the best deal for the sweat equity they have invested in building a successful business.”

One thing he always counsels is the importance of positivity throughout the process. His clients see added credibility and value in that positivity and it often leads to better transactions. “People work with people they like,” he adds.

As all our team here at Apex does, Kevin stresses due diligence. “People think diligence is just paying attention to the data room. It’s a lot more than that,” he says. “You gotta ask tough questions.” When he’s not advising clients, Kevin makes his home in Overland Park with his wife Tanya.

Episode 118 – Live with The Entrepreneurs Alliance

Welcome to an exciting episode of the Apex Business Advisors Podcast, hosted by Andy Cavanaugh and the president of Apex Doug Hubler. Recorded live at an Entrepreneurs Alliance networking event, this special edition explores common but costly mistakes sellers often make from the perspective of experienced business advisors. The hosts discuss errors such as running personal expenses through a business and the complexities of ad backs, highlighting the fine line between creativity and tax evasion.

In the second half, the focus shifts to the pitfalls of a DIY approach when selling a business, emphasizing the hidden disadvantages and benefits of professional guidance. Through humor and real-life experiences, Andy and Doug illustrate the importance of avoiding governance and transaction missteps, using examples of sellers and buyers who faced unfavorable outcomes by going solo. This episode offers entrepreneurs and potential buyers invaluable insights, covering risks like tax evasion, staff layoffs, and financial mishandling that can complicate or derail deals. Join us to learn how to navigate these challenges effectively.

The Implosion of Crumbl Cookies

The Implosion of Crumbl CookiesSearching for a franchise to purchase can be a very stressful time. Common sense would tell you to buy a franchise that is already well-established and a proven success. The problem with purchasing a top-performing franchise is that it comes with top-priced fees.

These companies have done the legwork for you and have ingrained themselves into American culture. They think you should pay for that privilege.

The other approach is to buy into a franchise that is newly started but has a rising rate too exciting to ignore. Get in on the ground level and enjoy the natural growth.

Unfortunately, these types of companies have a higher risk of failure because they are not yet proven in the market. They look great on paper and social media but their track record is still too short to be confident in.

A risk-taker loves these sorts of opportunities. They see them as their method to get back more than what they put in, which is what all investors aim to realize. The risk-averse are less likely to seize the opportunity when it is present and may miss out on an amazing opportunity because of that fear.

That is why a Crumbl Cookies franchise is a risk. They sell what the public wants, yet they have an alarming rise in franchisees looking to sell and get out.

What is causing this rush to get out of a franchise that is one of the more popular niche businesses in the marketplace?

Too Big, Too Fast

Looking at Crumbl’s rise to fame, it is easy to get caught up in the excitement and noise around the business. The business was started in 2017 in one state, by two cousins, while one of them was attending college.

Six years and one pandemic later, they have grown to over 900 locations stretching across two countries.

To say that Crumbl underwent a meteoric rise is an understatement.

When a franchise starts to grow at such a rate, it can tend to outgrow the market demand. Being a young franchise, it is understandable that this could be a misstep by the founders.

Is it something that Crumbl cannot recover from?

Time will tell.

Too Sweet for Their Own Good

While it may not appear that personal health is a focus amongst the American populace, there has been an increase in the number of people looking to get their own health in check, especially their weight.

When Crumbl came along, they offered unbelievably delicious cookies that were tested to dial in their optimal appeal to the palettes of the populace. They steadily expanded their reach and increased their offerings and choices to capture everyone’s taste buds and had lines forming around the block for new locations.

However, when the excitement wore off and the sugar rush cleared, people started realizing that a 12-pack of cookies maximized to appeal to every aspect of someone’s taste profile, is not a good idea to eat regularly. To say nothing of the fact that those dozen cookies would set you back at least $50.

And that isn’t Crumbl’s fault. They didn’t ask people to gorge themselves on the cookies they created. But as people start to look at their waistlines, as well as the ingredient facts in a decadent dessert the size of a toddler’s head, the rush to stand in line has turned into a less frequent indulgence for most people.

People Are Fickle

While the deliciousness of their cookies is a selling point on its own, one of the factors that has grown the reach of Crumbl so quickly is the use of social media to incite a buzz with their target audience. Their marketing agency found the pulse of their customers. Having the sort of social media success that Crumbl has seen is a major plus for any prospective franchisee.

However, when a business’s success depends too much on what they post online, it can be a recipe for disaster. One misread of the pulse of their followers and a company buoyed by their social media outreach can quickly find themselves drowning in a sea of complaints.

Crumbl focuses heavily on Gen Z customers, who range from ages 11 to 26. They are particularly big adopters of short-form media such as TikTok and short video formats on Facebook, YouTube, Instagram, and Snapchat.

By focusing on such a young demographic, members who are most attracted to short-form media and who may not be the breadwinners making the actual purchases, Crumbl is taking a risk. It is a risk of short-term engagement versus long-term growth. The franchisors selling their access for seven-figure fees are definitely more experienced with long-term growth.

Perhaps the recent surplus of Crumbl stores for sale on sites such as BizBuySell is a simple case of the marketplace regulating itself. Any business growing as much as Crumbl has in such a short time has captured an audience willing to support and promote the brand.

The only question is if that audience will be there for the long term, or just until the next start-up franchise of the year gets going.

Hopefully, the franchisees who bought into the hype won’t be left with a bitter taste.

If you are looking to skip the start-up and buy into a business that has already proven itself, give us a call. It’s what we do.

Episode 117 – Buying a Business: Why Scrutiny is Necessary

In this episode of the Apex Business Advisors Podcast, Andy Cavanaugh and Doug Hubler explore business acquisitions, discussing strategic alignment, qualified buyers, and the importance of professional assistance. They highlight the value of rigorous vetting processes, caution against rushing meetings, and emphasize the significance of NDAs in maintaining confidentiality. The episode underscores the importance of organization and market understanding for potential buyers and concludes with Apex’s commitment to educating participants for more efficient transactions.

Know Your Broker: Tom Bailey

Know Your Broker: Tom BaileyTom Bailey, like several other brokers on our team, grew up on a farm and hence developed a great love for the outdoors. One particular aspect of the outdoors that Tom was drawn to were the waterways of America. He’s kayaked the whole Missouri River and has also kayaked all the way down to the Gulf of Mexico.

With that level of commitment, it’s not that surprising that he started working for the owner of the kayak rental company he worked at in between these big trips. Some time later the opportunity to buy the business came along and Tom went for it. He still operates KC Kayak LLC on the weekends. You can get a perspective on kayaking near Downtown KC here.

Tom’s undergraduate degree is in metallurgical engineering, from the University of Missouri at Rolla (Now Missouri University of Science and Technology), where he learned to be process-focused, asking questions along the way. He also picked up an Executive MBA from Washington University in St. Louis. That business background and process mindset has served him well in business brokering. “I really enjoy peering into different businesses and learning all about this new world and the complexities I could have never guessed.”

The human side of business brokering can have its humor. Tom shared that recently he was given an unintelligible checkbook register when he asked for financials. When he asked for more details, he got a handwritten P&L.

Then there’s the seller who was convinced his business was worth a 10x multiple. “I asked him to put himself in the buyer’s shoes and reframed it: ‘Would you pay 10X for a competitor?’ When he answered no, that made it easy for me to say, ‘Then don’t expect anyone to pay you that, either.’”

But Tom understands where that “10X” valuation is coming from, as well. “These people have been building these businesses for many years so sometimes all that blood and sweat and tears inflates into a large number.” Tom sees it as his job to make sure his clients understand the realities of the market and what a business can realistically fetch.

When he’s not with his clients, Tom keeps busy with a young daughter and when he can, he gets away camping on the Missouri River.

Episode 116 – The Best of The Apex Business Advisors Podcast: Value Discounters

We’re at the IBBA Conference this week and unable to connect, so we wanted to bring you one of our favorite episodes from the vault.

We’re talking all about Value Discounters in this episode. We dissect industry trends and real-world scenarios to illustrate how factors like organizational structure and customer concentration can affect your business’s value. Gain insights into industry multiples, sole proprietor businesses, and other key considerations that can influence your business’s worth. We discuss the importance of maintaining clean financial records, understanding seller motivations, and fostering honest relationships with clients.

Don’t miss this compelling discussion! Tune in for actionable insights to help shield your business from potential value discounters. Whether you’re a buyer, seller, or simply curious about the business transition landscape, this episode offers invaluable tips for you.

How Real Estate Impacts a Business Deal

How Real Estate Impacts a Business DealWhen prepping your business to sell, many things can impact its value and the ultimate transaction. Real estate is one of them — when you sell a business, most of the time you either sell the property where it’s housed, or you lease it.

Like a myriad of other things to consider when selling, coming up with an accurate valuation of the real estate connected to your business could make or break a deal. Let’s take a closer look at the implications so you can be better prepared to sell.

Real Estate in Business

Rent is usually a term that’s used to describe the cost of real estate. This includes the base cost — either rent or a mortgage including the principal and interest — as well as insurance, real estate taxes, and maintenance and repairs on the property. That’s why it’s so important to consider the true real estate costs; it isn’t just the rent or mortgage on its own.

When buyers go through your P&L and they see a line item for rent, they need to dive into what actually makes up that rent. The maintenance, taxes, and insurance could fall into a completely different tax return.

For example, let’s say the owner of the business is called AK Enterprises LLC, and the owner of the property is AK Properties LLC — AK Enterprises may just be paying rent, but there are maintenance costs, taxes, insurance, and the like that may fall to AK Properties instead. Determining those specifics is key, as you need to make sure that you capture all of the costs that a buyer would be responsible for paying.

This information is critical for financing. The buyer has to go to their bank and show them their pro forma which indicates everything they’ll assume when they buy your business. That pro forma needs to include the rent or mortgage payment, but it also needs to show those other costs for the bank to issue the correct loan amount.

Little costs add up, especially in the eyes of the buyer, so you must be honest about them up front or the deal could crumble at the last hour.

Real Estate in Real Life

A few years ago we were working with a seller on listing their business. When we initially met with them, they gave us a specific rent number that they wanted to charge the buyer. For the sake of this story, let’s say it was $6,000 per month.

On the day of the deal, they presented a triple net lease that took that $6k a month and increased it to between $7,200 and $8,400 a month. This of course changed the cash flow of the deal and changed the ability of that business to make a profit and still be able to pay for the new rent.

Now that the seller decided to increase an expense, something else had to give for the deal to work out. Due to that slight change, the value of the business went down, just because the owner wanted to charge more in rent.

The value of the real estate of your business is ultimately dependent on the buyer’s ability to support the cost of that real estate. And if the seller can’t support the cost of renting or buying, then they may try to strike a new deal and buy the business but not the locale.

This wouldn’t be the end of the world — or necessarily the deal — but it would certainly change what your exit may look like.

Highest and Best Use

The concept of highest and best use can also impact the value of a building.

Sometimes a business may be in a building or locale that no longer makes sense for them. That means they aren’t getting the “highest and best use” out of their location. Over the years, the location may have evolved to a point where another business could occupy and generate more revenue. In that case, they should move somewhere else where they can have a lower occupancy cost and sell the location to someone who could generate a higher return.

We run into this a lot with lawn and landscape businesses. They open up shop in a rural community, and as time goes on and suburbs have encroached, the location no longer makes sense for them — or a new buyer. Again, in this case, the seller would be better off selling the business separately from the location. The business could be worth $400,000, but the land it’s sitting on could be worth $2 million. The choice is obvious: sell the real estate, monetize some of that wealth to relocate the business, and then sell that one day too.

There are several other ways real estate can impact a deal. Another, in particular, is when an owner of the business also owns the building and they don’t charge themselves rent. The new buyer will have to pay a rent payment that the current owner doesn’t. Regardless of the value of the business, they’re automatically going to have a few thousand dollars worth of negative cash flow per year when compared to the previous owner.

Ultimately, real estate can complicate even the simplest of deals. If you’re unsure of how yours may impact a sale, it’s crucial to be honest about your current costs and how they may impact a future buyer when you perform a valuation.

Because frankly, it does impact value significantly.

If you don’t know where to start, we’re here to help. Contact us today and we’ll evaluate the implications of your real estate and how they may affect a future sale.

Episode 115 – The IBBA Conference

The Apex Business Advisors Podcast presents an engaging episode with host Andy Cavanaugh and company president Doug Hubler. They share insights from their recent attendance at two major industry events: the International Business Brokers Association (IBBA) conference and the M&A Source Conference.

The episode highlights the invaluable benefits of industry conferences, focusing on networking, learning opportunities, and lead generation. Andy offers a glimpse into his upcoming conference presentation, “How to Create Your Own Playbook,” while Doug discusses the challenges faced by newer brokers and the importance of learning from experienced colleagues.

The discussion explores vendor events, the evolving business environment, and the role of conferences in enhancing business operations and marketing strategies. The hosts also share office rules, memorable networking experiences, and humorous anecdotes from their conference attendance.

Tune in for valuable tips for future conference attendees and a preview of the upcoming IBBA conference.